In an ever changing & developing market,it is important to
be known - be seen - be heard...
Unashamed Africa is a full service Marketing company specializing in sales and marketing related services for the tourism and hospitality industry. The company’s core offering includes a portfolio of privately owned hospitality establishments situated throughout Africa. Each hotel, lodge or venue has been carefully selected to ensure that it complements then rest of the portfolio and that it reflects the uniqueness of Africa and its people.
Unashamed Africa is headed by Sonja Newlands, who has worked for over 13 years in the tourism industry, developing and growing small businesses. Sonja spend 6 years developing new markets for two different establishments, as well as marketing her own tour operating company (Africa Tour) internationally for the past 8 years. Realising the need for a marketing company to represent smaller/privately owned enterprises, Sonja established Unashamed Africa in 2009. Being part of the Unashamed portfolio, automatically guarantees establishments exposure to the global contacts Sonja has established over the past 13 years.
Our philosophy guides our work = Listen, Understand, Plan, Deliver!, Measure.
It sounds simple, but it reflects our strong commitment to every client. We listen to your objectives, goals and vision, we take the time to understand
your strategic plan, your mission, your strengths and opportunities, your constraints and budget requirements. We plan a communications and marketing programme that will accomplish your goals.
Interaction with our clients is a very important part of what makes our efforts successful and developing a long term relationship that is beneficial to both parties. The combination of experience and hands on development provide the perfect mix to design, develop, deliver and communicate to each client’s particular needs.